Avoid Penalties and Build Trust by Becoming GDPR Compliant

February 9, 2018, 2:05 am

≫ Next: 5 Actionable Steps to GDPR Compliance with Google Analytics

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What is GDPR and why does it matter? The deadline is coming fast (May 25, 2018) and most are not prepared and are at risk of huge penalties and brand damage. If it isn't a top priority to become GDPR compliant, it should be. Odds are that you are overwhelmed like many are, and if you are looking for a simple explanation of GDPR that you can finally wrap your head around...you've come to the right place!

Turn GDPR from a threat into an opportunity for your brand to stand out and build trust with your audience (customers).

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5 Actionable Steps to GDPR Compliance with Google Analytics

February 16, 2018, 4:10 pm

≫ Next: Caution: Your RPV Statistical Significance Test Calculator is Misleading

≪ Previous: Avoid Penalties and Build Trust by Becoming GDPR Compliant

If your organization uses Google Analytics and is struggling to understand and become GDPR compliant, then this blog post is for you! Joe Christopher provides valuable tips on how you can achieve GDPR compliance when using Google Analytics.

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Caution: Your RPV Statistical Significance Test Calculator is Misleading

March 1, 2018, 9:27 am

≫ Next: Women In Analytics Excellence at RampUp 2018

≪ Previous: 5 Actionable Steps to GDPR Compliance with Google Analytics

Statistical significance calculations are critical, and using the right testing calculator is imperative to ensure your business is making the right decisions. There is a real danger in trying to assume that revenue behaves like other standard metrics. Especially if you are an online retailer that uses RPV as your primary testing KPI. In this post, you'll learn the difference in testing calculator methodologies and find out why non-parametric testing is a must when testing revenue metrics.

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Women In Analytics Excellence at RampUp 2018

March 8, 2018, 5:40 pm

≫ Next: Supermetrics for Google Analytics Elevates Your Analysis

≪ Previous: Caution: Your RPV Statistical Significance Test Calculator is Misleading

Along with other team members, Kayden Kelly attended RampUp 2018 and was mightily impressed by some of the inspiring and well-prepared speakers. As he sat down to summarize his experience, it dawned on him that all the best speakers had been women -- and that today is International Women's Day! We couldn't pass up another chance to celebrate our love for diversity in the industry.

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Supermetrics for Google Analytics Elevates Your Analysis

March 15, 2018, 2:24 pm

≫ Next: Defining ETL Process Steps (to import Google Analytics into Data Warehouse)

≪ Previous: Women In Analytics Excellence at RampUp 2018

It’s a bird…It’s a plane…It’s Supermetrics! If you haven’t used Supermetrics before, you’ll want to after reading this blog post. Lara Fisher, Senior Analytics Strategist, teaches you five great ways how you can use Supermetrics for Google Analytics to elevate your analysis.

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Defining ETL Process Steps (to import Google Analytics into Data Warehouse)

March 27, 2018, 9:11 am

≫ Next: 2018 Women In Analytics Conference Recap

≪ Previous: Supermetrics for Google Analytics Elevates Your Analysis

ETL stands for Extract, Transform and Load, but what does that really mean? In part one of this two part series, Nick Mannon uses Google Analytics as the data source, and he provides a simple explanation of the strategy behind an ETL process, teaching you how to create an ETL infrastructure and define ETL Data Requirements. These two steps are essential in successfully transforming, enhancing, and cleaning your data. Keep an eye out for part two next week where he dives into ETL implementation!

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2018 Women In Analytics Conference Recap

April 3, 2018, 3:16 pm

≫ Next: Implementing ETL Process Steps (to Import Google Analytics into Data Warehouse)

≪ Previous: Defining ETL Process Steps (to import Google Analytics into Data Warehouse)

Mai Alowaish attended the Women in Analytics 2018 conference and was inspired to make her mark by this years speakers. In this post, she shares her experience with us, outlining how each session helped her revisit, refine, and define her career path.

The post 2018 Women In Analytics Conference Recap appeared first on Blast Analytics & Marketing.

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Implementing ETL Process Steps (to Import Google Analytics into Data Warehouse)

April 7, 2018, 9:19 am

≫ Next: Adobe Summit 2018 Highlights

≪ Previous: 2018 Women In Analytics Conference Recap

In the second installment of this ETL process blog post series, Nick Mannon will share a detailed ETL example using Google Analytics data. Specifically, he will show you how to create the data model, the database, develop the ETL, and test/implement. Ultimately, giving you the ability to setup a data warehouse that best fits your needs and data.

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Adobe Summit 2018 Highlights

April 21, 2018, 9:12 am

≫ Next: Bringing Data Governance To Digital Analytics

≪ Previous: Implementing ETL Process Steps (to Import Google Analytics into Data Warehouse)

Brad Millet, Senior Analytics Strategist, provides a quick recap of top Adobe Analytics takeaways from the 2018 Adobe Summit sessions. In case you unable to attend, Brad shares the "Best Of" Summit plus a few honorable mentions.

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Bringing Data Governance To Digital Analytics

April 30, 2018, 8:09 pm

≫ Next: Adobe Summit 2018: Tips from an Adobe Analytics Rockstar

≪ Previous: Adobe Summit 2018 Highlights

Looks can be deceiving when it comes to data governance. But we've got your back! In this blog post, Ryan Chase unveils how you can break down data governance into simple bite size steps that are attainable, rather than overwhelming. You'll learn the benefits of data governance and how to begin the process of building value for governance. Ryan will also answer some of the most common questions regarding data governance to get you headed in the right direction.

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Adobe Summit 2018: Tips from an Adobe Analytics Rockstar

May 9, 2018, 4:02 pm

≫ Next: Are You Using the Right Ecommerce A/B Testing KPI?

≪ Previous: Bringing Data Governance To Digital Analytics

Halee Kotara, Senior Analytics Consultant, represented Blast Analytics & Marketing in the 2018 Adobe Summit’s annual Analytics Rock Star competition. If you were unable to attend this spectacular session, Halee shares her valuable Adobe Analytics tips from real use cases. There are some excellent tactical analysis workspace ideas you can start using immediately.

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Are You Using the Right Ecommerce A/B Testing KPI?

May 18, 2018, 9:57 am

≫ Next: Women In Analytics Excellence at RampUp 2018

≪ Previous: Adobe Summit 2018: Tips from an Adobe Analytics Rockstar

For the past several years ecommerce and other organizations have invested more resources into running A/B/n tests on their websites. If you are conducting tests on your website, it is imperative to understand how test performance is being measured in order to ensure the right business decisions are being made. In this post, you’ll learn about the 3 KPIs that are commonly used to optimize revenue performance and discover why Revenue Per Visitor is the best ecommerce KPI to rely on when making business decisions.

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Women In Analytics Excellence at RampUp 2018

March 8, 2018, 5:40 pm

≫ Next: Supermetrics for Google Analytics Elevates Your Analysis

≪ Previous: Are You Using the Right Ecommerce A/B Testing KPI?

The post Women In Analytics Excellence at RampUp 2018 appeared first on Blast Analytics & Marketing.

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Supermetrics for Google Analytics Elevates Your Analysis

March 15, 2018, 2:24 pm

≫ Next: Defining ETL Process Steps (to import Google Analytics into Data Warehouse)

≪ Previous: Women In Analytics Excellence at RampUp 2018

The post Supermetrics for Google Analytics Elevates Your Analysis appeared first on Blast Analytics & Marketing.

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Defining ETL Process Steps (to import Google Analytics into Data Warehouse)

March 27, 2018, 9:11 am

≫ Next: 2018 Women In Analytics Conference Recap

≪ Previous: Supermetrics for Google Analytics Elevates Your Analysis

The post Defining ETL Process Steps (to import Google Analytics into Data Warehouse) appeared first on Blast Analytics & Marketing.

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2018 Women In Analytics Conference Recap

April 3, 2018, 3:16 pm

≫ Next: Implementing ETL Process Steps (to Import Google Analytics into Data Warehouse)

≪ Previous: Defining ETL Process Steps (to import Google Analytics into Data Warehouse)

The post 2018 Women In Analytics Conference Recap appeared first on Blast Analytics & Marketing.

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Implementing ETL Process Steps (to Import Google Analytics into Data Warehouse)

April 7, 2018, 9:19 am

≫ Next: Adobe Summit 2018 Highlights

≪ Previous: 2018 Women In Analytics Conference Recap

The post Implementing ETL Process Steps (to Import Google Analytics into Data Warehouse) appeared first on Blast Analytics & Marketing.

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Adobe Summit 2018 Highlights

April 21, 2018, 9:12 am

≫ Next: Bringing Data Governance To Digital Analytics

≪ Previous: Implementing ETL Process Steps (to Import Google Analytics into Data Warehouse)

Brad Millet, Senior Analytics Strategist, provides a quick recap of the top Adobe Analytics takeaways from the 2018 Adobe Summit sessions. In case you were unable to attend, Brad shares the "Best Of" Summit plus a few honorable mentions.