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- 05/18/18--09:57: Are You Using the Right Ecommerce A/B Testing KPI?
- 05/29/18--15:30: Persuasive Storytelling with Data Visualization
For the past several years ecommerce and other organizations have invested more resources into running A/B/n tests on their websites. If you are conducting tests on your website, it is imperative to understand how test performance is being measured in order to ensure the right business decisions are being made. In this post, you’ll learn about the 3 KPIs that are commonly used to optimize revenue performance and discover why Revenue Per Visitor is the best ecommerce KPI to rely on when making business decisions.
The post Are You Using the Right Ecommerce A/B Testing KPI? appeared first on Blast Analytics & Marketing.
Once upon a time Tableau came out with a Story feature that completely changed the way we look at data visualization. Follow along with Nick Mannon, Director of Data Solutions, as he explains the importance of storytelling, and specifically when and how to tell an effective story in your data visualizations.