The GDPR went into effect on May 25th, 2018 and protects EU citizen privacy. Now that we are past the deadline, you may be asking yourself if you really need to gain consent for Google Analytics tracking? After all, if you provide an opt-in consent for Google Analytics, you’ll quickly be missing a lot of data on your visitors. VP of Analytics, Joe Christopher, provides valuable insight on whether or not it's necessary for organizations to have consent for Google Analytics tracking.
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