Optimizely has built on the foundations laid by their original A/B testing tool and added a whole suite of products to create Optimizely X. The new platform is ready to grow with your testing program, enabling you to broaden the types of tests you can run and support personalized content. The updates are designed to help companies make better business decisions, rather than simply getting a winning test. Read about the new features and how they compare to Optimizely Classic to find out why we strongly recommend optimizers and testers start using it as soon as they can.
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