By: Jason McDonald
I like the idea of focusing not just on rank but also on clicks. Many of my clients are fixated on rank – which is important – but not on what happens after the click. It’s not all just about the first...
View ArticleBy: SEO New York
Well they are fixated with the rankings because they know if they are n the first page there is a bigger chance that people would visit their site and there is a bigger possibilities that they could...
View ArticleBy: SeoSingapore1
If you are in an industry where many people are optimizing, you should wait for the results of your ranking to take a little more time.
View ArticleTealium Tag Management Examples: How to Build a Custom Tag
When you need a tag template that doesn't currently exist in Tealium iQ, you can adapt one of 3 customizable tags: the Custom Pixel tag, the Generic tag, and the Custom Container tag. One of our...
View ArticleAdobe Summit 2017: Top 8 Sessions to Watch (Free)
With over 200 sessions at Adobe Summit 2017, how do you choose which ones to attend? Blast sent 5 teammates to Summit and, after some lively debate, they've compiled their Top 8 Sessions to watch. With...
View ArticleEnterprise Analytics Tool Comparison: Google Analytics 360 vs Adobe Analytics
Are you wondering if your analytics tools is the right solution for your business? Thinking about switching to a different one? Joe Christopher, Blast's VP of Analytics, will take you through the steps...
View ArticleThe Best Revenue Significance Calculator for A/B Testing
The standard online statistical significance calculator is much too simplistic for accurate testing results, especially when calculating revenue per visitor...so we developed our own! Find out why you...
View ArticleOptimizely X: PCI Compliance and What It Means for You
Breaking news from the team at Optimizely! As recently announced, Optimizely X now meets the demanding PCI compliance security standards specified by the Payment Card Industry Data Security Standard...
View ArticleHey! You! Get Onto the Cloud!
There are many good reasons to manage your data in the cloud to meet IT and business needs. And, when I went to AWS (Amazon Web Services) Summit 2017 in San Francisco, dare I say, it opened my mind to...
View ArticleData Visualization Techniques: Adopt an Agile Process
Playing with a new data visualization tool is fun and exciting at first, but at some point you might want to use it more efficiently. And adding visual analysis to your regular business practices is a...
View ArticleOptimizely X vs Classic: Top 8 Reasons to Upgrade
Optimizely has built on the foundations laid by their original A/B testing tool and added a whole suite of products to create Optimizely X. The new platform is ready to grow with your testing program,...
View ArticleMining Customer Journey Insights from Adobe Analytics
Stop asking general questions. Become more proactive with customer journey analysis reports. Every business has a unique customer journey, which probably spans devices and crosses both online and...
View ArticleSupporting Women in Analytics and Marketing
Supporting women in analytics and marketing should be implicit, yet we still operate in a global business environment where not everyone is treated equally. There are many capable, successful women in...
View ArticleValidate 2017: Top 6 Data Governance Takeaways
Up until now, data governance hasn’t received a lot of attention, especially within digital analytics, but that’s changing. Data-driven decision making is driving the focus on data governance to ensure...
View ArticleDon’t be Misled by Sessions in Google Analytics Custom Reports
Have you ever created a report in Google Analytics only to feel that something just isn't quite right with your data? You're not the only one! In this blog post, Alex Molineux goes in-depth on some...
View ArticleImplementing an Abandoned Cart Campaign Using Tealium AudienceStream & Responsys
A powerful real-time customer segmentation and action engine, Tealium’s AudienceStream is a marketer’s ideal mechanism for taking action on the data collected about your customers. In this post,...
View ArticleTop 5 Reasons Why Executives Love Domo
As a Domo Consulting partner, we've seen an increase in executives reaching out to us to get their hands on this fast growing BI technology. In this blog post, Greg Armstrong, Blast's Senior Business...
View ArticleMeet Tableau’s New ETL Tool: Project Maestro
We love Tableau for putting data, analysis, visualizations and dashboards into the hands of anyone. Now we love them even more for developing Project Maestro, giving everyone the ability to perform...
View ArticleStart your Self-Service Digital Analytics Transformation
Not sure how to get started with self-service analytics, how to implement it, or possibly even what it is? Now is the chance to learn! In this blog article, Joe Christopher will teach you what it is,...
View ArticleRepair Your Data in Google Analytics 360 with Query Time Processing
Have no fear! Query Time Processing to the data rescue is here! Google Analytics saves the day again, by providing you with a way to repair and enrich your data. Paul Lear, one of our analytics...
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