Avoid Penalties and Build Trust by Becoming GDPR Compliant
What is GDPR and why does it matter? The deadline is coming fast (May 25, 2018) and most are not prepared and are at risk of huge penalties and brand damage. If it isn't a top priority to become GDPR...
View Article5 Actionable Steps to GDPR Compliance with Google Analytics
If your organization uses Google Analytics and is struggling to understand and become GDPR compliant, then this blog post is for you! Joe Christopher provides valuable tips on how you can achieve GDPR...
View ArticleCaution: Your RPV Statistical Significance Test Calculator is Misleading
Statistical significance calculations are critical, and using the right testing calculator is imperative to ensure your business is making the right decisions. There is a real danger in trying to...
View ArticleWomen In Analytics Excellence at RampUp 2018
Along with other team members, Kayden Kelly attended RampUp 2018 and was mightily impressed by some of the inspiring and well-prepared speakers. As he sat down to summarize his experience, it dawned on...
View ArticleSupermetrics for Google Analytics Elevates Your Analysis
It’s a bird…It’s a plane…It’s Supermetrics! If you haven’t used Supermetrics before, you’ll want to after reading this blog post. Lara Fisher, Senior Analytics Strategist, teaches you five great ways...
View ArticleDefining ETL Process Steps (to import Google Analytics into Data Warehouse)
ETL stands for Extract, Transform and Load, but what does that really mean? In part one of this two part series, Nick Mannon uses Google Analytics as the data source, and he provides a simple...
View Article2018 Women In Analytics Conference Recap
Mai Alowaish attended the Women in Analytics 2018 conference and was inspired to make her mark by this years speakers. In this post, she shares her experience with us, outlining how each session helped...
View ArticleImplementing ETL Process Steps (to Import Google Analytics into Data Warehouse)
In the second installment of this ETL process blog post series, Nick Mannon will share a detailed ETL example using Google Analytics data. Specifically, he will show you how to create the data model,...
View ArticleAdobe Summit 2018 Highlights
Brad Millet, Senior Analytics Strategist, provides a quick recap of top Adobe Analytics takeaways from the 2018 Adobe Summit sessions. In case you unable to attend, Brad shares the "Best Of" Summit...
View ArticleBringing Data Governance To Digital Analytics
Looks can be deceiving when it comes to data governance. But we've got your back! In this blog post, Ryan Chase unveils how you can break down data governance into simple bite size steps that are...
View ArticleAdobe Summit 2018: Tips from an Adobe Analytics Rockstar
Halee Kotara, Senior Analytics Consultant, represented Blast Analytics & Marketing in the 2018 Adobe Summit’s annual Analytics Rock Star competition. If you were unable to attend this spectacular...
View ArticleAre You Using the Right Ecommerce A/B Testing KPI?
For the past several years ecommerce and other organizations have invested more resources into running A/B/n tests on their websites. If you are conducting tests on your website, it is imperative to...
View ArticleWomen In Analytics Excellence at RampUp 2018
Along with other team members, Kayden Kelly attended RampUp 2018 and was mightily impressed by some of the inspiring and well-prepared speakers. As he sat down to summarize his experience, it dawned on...
View ArticleSupermetrics for Google Analytics Elevates Your Analysis
It’s a bird…It’s a plane…It’s Supermetrics! If you haven’t used Supermetrics before, you’ll want to after reading this blog post. Lara Fisher, Senior Analytics Strategist, teaches you five great ways...
View ArticleDefining ETL Process Steps (to import Google Analytics into Data Warehouse)
ETL stands for Extract, Transform and Load, but what does that really mean? In part one of this two part series, Nick Mannon uses Google Analytics as the data source, and he provides a simple...
View Article2018 Women In Analytics Conference Recap
Mai Alowaish attended the Women in Analytics 2018 conference and was inspired to make her mark by this years speakers. In this post, she shares her experience with us, outlining how each session helped...
View ArticleImplementing ETL Process Steps (to Import Google Analytics into Data Warehouse)
In the second installment of this ETL process blog post series, Nick Mannon will share a detailed ETL example using Google Analytics data. Specifically, he will show you how to create the data model,...
View ArticleAdobe Summit 2018 Highlights
Brad Millet, Senior Analytics Strategist, provides a quick recap of the top Adobe Analytics takeaways from the 2018 Adobe Summit sessions. In case you were unable to attend, Brad shares the "Best Of"...
View ArticleBringing Data Governance To Digital Analytics
Looks can be deceiving when it comes to data governance. But we've got your back! In this blog post, Ryan Chase unveils how you can break down data governance into simple bite size steps that are...
View ArticleAdobe Summit 2018: Tips from an Adobe Analytics Rockstar
Halee Kotara, Senior Analytics Consultant, represented Blast Analytics & Marketing in the 2018 Adobe Summit’s annual Analytics Rock Star competition. If you were unable to attend this spectacular...
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