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Mine Customer Insights using Natural Language Processing in BigQuery
Google has been steadily improving and positioning its cloud platform offerings as viable contenders for your ever increasing needs for data science tools and technologies. To help enterprises...
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Why Your Experimentation Program is Failing to Drive Digital Transformation:...
For some time now, there’s been a lot of discussion in the industry about the importance of a digital transformation. This is even more true with COVID-19 forcing the need to accelerate these efforts....
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Avoid the Adventurist Trap: Build an Automated Data Quality Testing System
This is the final post of our blog series exploring data quality management and the problems that arise from taking data quality for granted. In this post, I want to provide some practical examples on...
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How to Use Google Analytics 4 to Track Your Buffy-Watching Habits
Google released out of beta recently Google Analytics 4 (GA4), a new, revamped way to measure sites that dramatically changes how we’ll capture site behavioral data moving forward. For those of us...
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Actionable Insights: Missing Link Between Data And Business Value
You’ve no doubt come across the phrase “actionable insights.” Every analytics or business intelligence solution promises to unlock a tidal wave of them for your company — maybe even in “real-time” if...
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California Passes Proposition 24 CPRA (California Privacy Rights Act): What...
On the ballot this November was California’s Proposition 24 – the next iteration of the California Consumer Privacy Act (CCPA), named the California Privacy Rights Act (CPRA). With a 58.4% majority,...
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How to Choose a CDP and Questions to Ask Before You Buy
So your company wants to buy a customer data platform (CDP)? Just grab a ticket, and we’ll pull one off the shelf. Oh wait, it’s much more complicated than that. There are more than 100 companies that...
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Customer Empathy is the Key to a Successful Personalization Strategy
To gain a competitive advantage in today’s environment, your organization must stand out among the hundreds of other brands that fight for the customer’s attention every day. When performed correctly,...
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How Customer Behavior Analysis Can Be Like Jazz
Since I was young, I’ve loved jazz. What I love about jazz is improvisation and the variety. Jazz has the ability to lift your soul or make you experience the lowest depths of misery. You can often...
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Data Analysis: 8 Tips For Finding Signals Within The Noise
Your business is collecting more data on its customers and business operations than ever before. In fact, your company data is likely to double in size every four years based on current trends. In...
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Intelligent Tracking Prevention May Cause You to Collect Faulty Data
In the analytics industry, we have had some time to come to terms with Apple’s Intelligent Tracking Prevention (ITP) and its impact on our ability to track Safari users across multiple sessions. The...
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5 Digital Personalization Trends to Know for 2021
Of the many surprises the pandemic brought on us in 2020, the need to prioritize the digital customer experience as part of a digital transformation strategy has been pushed front and center for...
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Top Customer Data Platform Trends for 2021
Unique doesn’t even begin to describe what we experienced in 2020. While it felt like we were already living in a primarily digital world, COVID-19 has changed how we all live, work, and shop....
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Top 5 Data Storytelling Trends for 2021
As organizations collect more and more data, the need for meaningful insights continues to rise. Most executives would agree they’re drowning in data but still thirsty for insights. In many cases, when...
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Why Data Storytelling is an Essential Data Science Skill
As data becomes increasingly ubiquitous, companies are desperately searching for talent with data science skills. In LinkedIn’s annual top 10 hard skills, data analysis skills were featured twice, with...
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Google Analytics 4 Migration: Your Guide to Getting Started
Now that Google Analytics’ latest release has been out in the wild for some time, you may be wondering how to approach your Google Analytics 4 migration from your existing Universal Analytics...
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Top 5 Digital Analytics Industry Trends 2021
Each year I like to share my take on the digital analytics industry trends. For fun, you can reflect back on my 2019 and 2020 trends. There’s always overlap from year to year, but one thing is for...
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Is SKAGing Still a Formidable Paid Search Keyword Strategy?
As paid search evolves with Google Ads’ continuous advancements, is Single Keyword Ad Grouping (SKAG) still a viable strategy for effective paid search management? This is a question many paid search...
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3 Ways To Ensure Your Digital Transformation Initiatives Drive Value
Today, more and more companies are focused on digital transformation initiatives. In a survey by Tech Pro Research, 70% of respondents indicated their companies had a digital transformation strategy in...
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Evaluate Customer Data Platforms For Your Business
If you’re like most people in the business world, you’ve probably been hearing a lot lately about customer data platforms (CDPs). With this much hype, it can be difficult to differentiate between key...
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