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Guidelines for Publishing COVID-19 Content (or Not)
Well, the world suddenly became weird, and in an exhausting turn of events, many organizations scrapped their content plans and suddenly began writing about COVID-19. It’s everywhere you turn, from...
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Understanding Apple’s ITP and the Impact on Your Business
Across industries, consumer data privacy is becoming more of a primary focus for organizations. We’ve helped multiple clients ensure they’re compliant with the EU behemoth that is GDPR and similar data...
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Elevate Your Customer Experience with Adobe Target Personalization Capabilities
These days, organizations are increasingly looking to adopt technology that will help their teams scale their personalization efforts. Understandably so, teams are prioritizing artificial intelligence...
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Activate Powerful Customer Insights with Voice of the Customer
As businesses head into 2020, improving the customer experience is quickly becoming a top priority. According to the 2019-2020 Top Insights for the C-Suite report by Gartner, 53 percent of marketers...
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Leverage Your CDP to Make Data-Driven Decisions
It occurred to me I have the wrong job title. As a digital analytics consultant, I should’ve realized sooner I was really a farmer — a data farmer. It’s not a big stretch for analytics teams to adopt...
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Free vs. Paid Digital Analytics Tools: Why, How, and What Can Help You Decide
Ever wonder if you’re getting the most out of your digital marketing analytics tool, or if there’s something better just over the horizon? If you’re like a lot of the people I talk with, they want...
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The Next Step with California Consumer Privacy Act (CCPA)
After a six month grace period, enforcement of the California Consumer Privacy Act (CCPA) is on track to begin July 1, 2020. While many companies are still working to comply with CCPA (that came into...
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Avoid the Adventurist Trap: Don’t Take Data Quality for Granted
This is the first part of a blog post series where we’re going to talk about data quality management and the problems that come with taking data quality for granted. We’ll explore the all too common...
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Sales Forecasting in Adobe Experience Platform Data Science Workspace
If you’ve been researching and comparing capabilities of various customer data platforms, you may already know that Adobe has built an enterprise-level platform for customer experience management —...
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Navigating Healthcare Analytics Risks for HIPAA Compliance
Healthcare organizations in the United States are subjected to HIPAA (Health Insurance Portability and Accountability Act). While there are many aspects of HIPAA, let’s focus specifically on the...
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Analytics Maturity: The Roadmap to Transforming Your Business
Change is hard. Never has this been more this more true as we collectively navigate major social changes across the globe. As humans, we find comfort in routine and familiarity, while sometimes not...
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Evaluating Healthcare Analytics Risks and Removing PHI for HIPAA Compliance
In my previous blog post on Navigating Healthcare Analytics Risks with HIPAA, I provided an overview of the constraints that healthcare organizations face when leveraging digital analytics platforms...
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Avoid the Adventurist Trap: The Cost of Poor Data Quality
In this second blog post of our “Taking Data for Granted” series, I want to talk about the cost of a “set it and forget it” culture. If you’re landing on this blog post, I encourage you to read my...
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Optimizing and Personalizing Healthcare Analytics for HIPAA Compliance
In this post, I’ll be reviewing the Health Insurance Portability and Accountability Act (HIPAA) and how organizations can run effective optimization and personalization programs while navigating HIPAA...
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The Best Way to Filter Bot Traffic in Google Analytics
It’s really tough to keep up with all the changes happening in the world of digital analytics. Between General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) privacy laws,...
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A Simple Strategy For Asking Your Data The Right Questions
As companies collect more and more data, the ultimate goal is to translate this data into insights that can help them optimize business performance. For example, they may wonder which of their customer...
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Why Google Search's Page Experience Update Matters
Optimizing a website is a lot like running a farm; they both require constant effort. If you put in the work, you’ll be periodically rewarded. But sometimes even after a whole season of fertilizer,...
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Avoid the Adventurist Trap: “Set It and Check It” Culture
This is the third part of our blog post series where we’re exploring data quality management. In this post, we’ll look at the value of something I like to call a “set it and check it” culture. This...
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Why Your Data Culture Will Depend On Data Storytelling
By now, most organizations have discovered digital transformation isn’t just about deploying new technologies or re-envisioning analog business processes. Human beings are an integral part of every...
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Accelerate Your Digital Transformation Through Experimentation
The year 2020 has had a lasting impact on individuals, families, and organizations around the world. COVID-19 has completely upended what we used to think of as “normal.” As such, it’s safe to say...
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