Switch to Adobe Analytics Server-Side to Improve Data Quality and Site...
Senior Analytics Implementation Consultant, TJ Webster, dives into the world of Adobe Analytics Server-Side and helps you decide if implementing server-side is best for your organization. Learn how to...
View Article5 Data-Driven Content Marketing Takeaways from 2019 Contently Summit
The 2019 Contently Summit was creatively set with a “university” theme, where attendees were inspired to earn a “Masters of Content,” and become “Masters of Content.” Discover five high-level...
View ArticleWhy You Need a Data Layer for Web Analytics Implementation Success
Jason, our Director of Analytics Implementation, explores the value of implementing a data layer and what benefits it can bring to your organization. Learn how integrating a data layer increases the...
View ArticleHow to Make the Business Case for Analytics
Learn how to make the business case for increased analytics investment within your organization. After you read this post, you will have a roadmap for how to frame the business case, how to communicate...
View ArticleHow to Calculate Statistical Significance for Session-Based Metrics in A/B Tests
Most times an A/B testing strategy focuses on impacting the bottom-line or KPIs for a business. However, there will be times where other metrics will be of importance and it’s critical to have a...
View ArticleTaking Action with Google Analytics 360 and Salesforce Integration
As an organization you need to understand your customers' full journey so you can gain insights and ultimately take action on the touchpoints that are most effective for your potential customers. Learn...
View ArticleThe Last Statistical Significance Calculator You’ll Ever Need
In the second installment of this blog post series, Senior Analytics Optimization Consultant, Alex Molineux unveils Blast's new one-stop statistical significance calculator that now serves all of your...
View Article5 Exciting Updates from Optimizely’s Opticon Conference 2019
Senior Analytics Strategist, Jill Stolt, travels to San Francisco to attend Opticon 2019. Read about several Optimizely product updates featured in this article, plus the major themes featured at this...
View ArticleIncrease Your Competitive Advantage with Tag Management Governance
Is your tag management system the Wild West or Fort Knox? Learn from our VP of Analytics, Joe Christopher, the importance of a tag management system (TMS) and how it plays a critical role in your...
View ArticleHow to Get Your Business AI Ready to Improve Customer Experience
Providing an engaging customer experience is no longer optional for businesses but instead, is demanded by users. In this blog post, Director of Optimization, Roopa Carpenter explains the difference...
View ArticleMastering Adobe Analytics s.Products Syntax
Adobe Analytics is one of the more difficult analytics tools to properly implement. It has many custom settings, variables, and syntaxes to follow in order to properly track a site. Adobe's s.products...
View ArticleOKRs Elevate Your Analytics Processes and Outcomes
Analytics can truly be scary waters to navigate. In this blog post Senior Analytics Strategist, Lara Fisher, explores the world of OKRs and their positive impact on analytics processes and outcomes....
View Article6 Tips to Build Trust with the CCPA
If you don’t have a focus on privacy today, you won’t have customers tomorrow. Citizens around the world want their data to be protected. Learn about the impacts of the upcoming CCPA data privacy...
View ArticleCCPA Compliance Guide for Google Analytics 360
Google Analytics 360 (as well as the free Standard version) may require modifications from how you currently leverage it as the CCPA privacy law goes into effect on January 1st, 2020. Even if your...
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How to Calculate Statistical Significance for Session-Based Metrics in A/B Tests
Customer Experience Optimization teams are put in charge to improve the digital customer experience. Most times the A/B testing strategy focuses on impacting the bottom-line or primary key performance...
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Taking Action with Google Analytics 360 and Salesforce Integration
For many of your customers the decision to make a purchase is not the first or last interaction in the customer lifecycle. It is more likely that the full customer journey is made up of a variety of...
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The Last Statistical Significance Calculator You’ll Ever Need
In case you missed it, there is another blog post that was published prior to this one that provides further context into what you’re about to read. You can definitely read this as a standalone, but it...
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5 Exciting Updates from Optimizely’s Opticon Conference 2019
As Mark Yolton of Salesforce shared during the Opticon conference 2019, “…we have smart people that have been working on testing and optimization for a long time. Combined, we have decades of...
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Increase Your Competitive Advantage with Tag Management Governance
Is your tag management system the Wild West or Fort Knox? A tag management system (TMS), with proper tag management governance, plays a critical role in your organization’s ability to move quickly and...
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How to Get Your Business AI Ready to Improve Customer Experience
Providing an engaging customer experience is no longer optional for businesses but instead, is demanded by users. In fact, the 5th Edition of the “State of Marketing Report” by Salesforce reveals that...
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