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Mastering Adobe Analytics s.Product Syntax
Adobe Analytics is one of the more difficult analytics tools to properly implement. It has many custom settings, variables, and syntaxes to follow in order to properly track a site. Adobe Analytics...
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OKRs Elevate Your Analytics Processes and Outcomes
Our clients often ask how they can improve their analytics processes — and it’s a great question. Analytics can truly be scary waters to navigate. As consultants, it’s our job to help clients address...
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6 Tips to Build Trust with the CCPA
If you don’t have a focus on privacy today, you won’t have customers tomorrow. Click & Tweet! Citizens around the world want their data to be protected. Privacy regulations around the world are...
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CCPA Compliance Guide for Google Analytics 360
Google Analytics 360 (as well as the free Standard version) may require modifications from how you currently leverage it as the CCPA privacy law goes into effect on January 1st, 2020. Even if your...
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Top 7 Digital Analytics Industry Trends for 2020
Annually, we like to take a moment to think about the top trends for the digital analytics industry as we head into the new year. The year is now 2020, and it still sounds odd saying that out loud. It...
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The Last Statistical Significance Calculator You’ll Ever Need
In case you missed it, there is another blog post that was published prior to this one that provides further context into what you’re about to read. You can definitely read this as a standalone, but it...
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5 Exciting Updates from Optimizely’s Opticon Conference 2019
As Mark Yolton of Salesforce shared during the Opticon conference 2019, “…we have smart people that have been working on testing and optimization for a long time. Combined, we have decades of...
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Increase Your Competitive Advantage with Tag Management Governance
Is your tag management system the Wild West or Fort Knox? A tag management system (TMS), with proper tag management governance, plays a critical role in your organization’s ability to move quickly and...
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How to Get Your Business AI Ready to Improve Customer Experience
Providing an engaging customer experience is no longer optional for businesses but instead, is demanded by users. In fact, the 5th Edition of the “State of Marketing Report” by Salesforce reveals that...
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Mastering Adobe Analytics s.Product Syntax
Adobe Analytics is one of the more difficult analytics tools to properly implement. It has many custom settings, variables, and syntaxes to follow in order to properly track a site. Adobe Analytics...
View ArticleClik here to view.
OKRs Elevate Your Analytics Processes and Outcomes
Our clients often ask how they can improve their analytics processes — and it’s a great question. Analytics can truly be scary waters to navigate. As consultants, it’s our job to help clients address...
View ArticleClik here to view.
6 Tips to Build Trust with the CCPA
If you don’t have a focus on privacy today, you won’t have customers tomorrow. Click & Tweet! Citizens around the world want their data to be protected. Privacy regulations around the world are...
View ArticleClik here to view.
CCPA Compliance Guide for Google Analytics 360
Google Analytics 360 (as well as the free Standard version) may require modifications from how you currently leverage it as the CCPA privacy law goes into effect on January 1st, 2020. Even if your...
View ArticleClik here to view.
Top 7 Digital Analytics Industry Trends for 2020
Annually, we like to take a moment to think about the top trends for the digital analytics industry as we head into the new year. The year is now 2020, and it still sounds odd saying that out loud. It...
View ArticleClik here to view.
Adobe Target vs. Google Optimize 360 for Testing and Personalization
Improving the customer experience is a top priority across industries, and it’s no surprise that organizations are looking to incorporate testing and personalization as a larger part of their core...
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Tealium’s 2020 State of the CDP Report is Out. Here’s What You Need to Know
Earlier this week, Tealium released its 2020 State of the CDP Report. In compiling the report, Tealium surveyed more than 300 analytics, marketing and data leaders on their Customer Data Platform (CDP)...
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Achieve True Omni-Channel Personalization with a Customer Data Platform (CDP)
Over the past couple of years, there’s been a number of studies consistently highlighting how the customer experience impacts the customer’s decision to purchase. Overall, brands with a great customer...
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Evolve from Customer Journey Mapping to Customer Journey Orchestration
Customer journey mapping has long been a popular method used for understanding the customer experience. In fact, the Customer Journey Mapping Research Report 2018 highlights that approximately...
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Why You Should Still Attend (the Digital) Adobe Summit 2020
Like nearly every other conference scheduled for the coming weeks, Adobe Summit 2020 has been impacted by the COVID-19 situation. And while the industry won’t be gathering in-person for this...
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Adobe Summit 2020 Top Sessions and Takeaways
Each year, Adobe hosts its annual, week-long, action-packed Adobe Summit conference in Las Vegas, Nevada. Unfortunately, due to the current COVID-19 pandemic, the industry could not gather physically...
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